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自我成长 – You’re a brand manager

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Because you yourself is already a brand.

Was sharing with a uni junior about creating and managing a brand identity. I was too excited to witness a rise of a very exciting symbol.
In fact managing a brand is something we do everyday – it is just a matter of we’ve done it right or screwed badly.
Get off your stereotype thinking about how complicated managing a brand can be, let’s get things to the basic one a little bit. Ask yourself few questions:
  1. Who are you? (Alt: What are you?)
  2. What are your strength and weaknesses?
  3. What is your Unique selling proposition? (Alt: What is your skill set?)
  4. Who is your target audience?
  5. Why they should know you?
  6. How you want them to perceive you? (Alt: How they perceive you?)
  7. How to make them know you and recognize you?
  8. What is the outcome you want to achieve? (Alt: Your dream?)

jg

A self-taught marketer who gained reputation thru trial-and-errors in the industry. Believes that great brands come from great leaders, and great leaders are those who understand the purpose of whatever they’re doing, and always hold strong to the core values. A marketer who believes that great marketing strategies can be found in life, in stories around us.

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3 thoughts on “自我成长 – You’re a brand manager

  1. all essential questions to be answer if you want to achieve success.

  2. Great points and ideas for branding. I like the advice on keeping it basic. Thanks.

  3. Hey Kyle, thanks for dropping by and the kind comment. I just feel that creating a brand doesn’t require much skills as long as the brand has it own identity, and it will just spread by itself. Brand management skill is something that one may need to acquire then.

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