企业管理 – Talk to me!

 

I see more and more workshops and seminars coming out telling you that they can teach you how to earn money from Facebook and Twitter, good thing.

After observing a lot of Facebook fan pages, Twitter accounts, social media contests and campaigns, I realize that a lot of people are still wearing their conventional marketing hat while doing this. No doubt more and more organizations and brands are jumping in, but from my conversations to many decision makers, they are still puzzled about social media marketing, and the possible outcome it will bring.

Mostly, they are in denial mode to pursuit new marketing, while trying to pursuit it. This is bad.

Welcome to Me-Marketing

Look, you can craft your marketing messages go ahead, I just don’t care. Old marketing is all about top-down communication, you create messages and feed the market, hoping people will pick up somewhere. But now we’re consuming a number of information you can’t imagine 10 years back, so the problem is not you, it is me. I got swarmed already, so please, excite me with something that I’m interested in, not your profit. Why would I care?

Get loose dude, have fun!

Yes you got me right. I was raised in old marketing, where you work hard to come out with smart ads, confusing strategies to manipulate the market, stop that. Social media marketing is more PR than ever now, we are here to make friends, so be one or please walk away from my life. Don’t be stressed up and fake, be yourself and communicate with everyone honestly, genuinely, and fun. You are about to build an army of marketers and salespersons, they’re motivated by themselves, with a little push of excitements from you.

It’s a long term battle

I’m not asking you to dump in big money for long run, which you totally don’t need to, but be prepared to spend longer time here because its worth doing so. Replying messages takes time, answering complaints takes time, finding good information to be aggregated takes time, building conversation takes time.

To wrap up this short post, I think the final message is simple: Talk to ME. Marketers may want to throw away all their tactics and tricks to sell because the social media demands you to become a trusted friend, an aggregator, a human that cares about ME.

Or you shall be ignored, I guarantee.

jg

A self-taught marketer who gained reputation thru trial-and-errors in the industry. Believes that great brands come from great leaders, and great leaders are those who understand the purpose of whatever they’re doing, and always hold strong to the core values. A marketer who believes that great marketing strategies can be found in life, in stories around us.